Anastasia Roy
UX & Product Designer
Creating efficient, elegant and enjoyable solutions for complex problems.
Featured work
Omni AI
Chat-based AI assistant
#AI, #Knowledge base management, #B2B
Platform
Web & mobile app
Project complexity
●●○ Rubik’s Cube
Reading time
15 min
Read case study →
Extensiv
Connecting brands to 3PL warehouses
#WMS, #Integrations, #Onboarding
Platform
Web app
Project complexity
●●● Rocket surgery
Reading time
20 min
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Sycle
Insurance billing for audiologists
#Healthcare, #FinTech, #InsurTech, #SaaS
Platform
Web app
Project complexity
●●● Rocket surgery
Reading time
20 min
Read case study →
YES! Vancouver
Networking group for professional women
#Event management, #Networking, #Non-profit
Platform
Mobile app
Project complexity
●●○ Rubik’s Cube
Reading time
12 min
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TalentMarketplace
Recruitment platform for project managers
#Project Management, #RaaS (Recruitment as a Service)
Platform
Web app
Project complexity
●●○ Rubik’s Cube
Reading time
14 min
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Curatio
Symptom management and peer support: empowering people living with chronic conditions
#Healthcare, #Community, #Symptom tracking
Platform
Mobile app
Project complexity
●○○ Connecting the dots
Reading time
12 min
Read case study →
About me
Hi! I’m Anastasia, a UX & Product designer based in Vancouver, BC. I create efficient, elegant and enjoyable solutions for complex, high-stakes systems with multiple stakeholders.
My work starts before the first screen and extends past design implementation. I turn ambiguity into user-centric decisions my team can build, and into design systems and best practices other designers can rely on.
My educational background in Psychology informs my user research methodology, as well as design principles rooted in understanding of human cognition, perception and behaviour.
Outside my day job, I enjoy sharing my knowledge with aspiring UX designers as a mentor, a part-time instructor or an occasional Meetup panelist. If you'd like to chat about design, please reach out!
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